Surfacing high-impact health solutions.
Coforma’s Health+™ program applies human-centered design and research to cultivate solutions to the most pressing healthcare challenges.
Featured Health+ Cycles
Each Health+™ cycle is a collaborative effort that places people at the center of research, problem solving, and innovation. By hearing directly from people living with the high-impact health issue placed in focus, we ensure that future solutions are crafted to solve the most pressing challenges faced by those individuals. It all starts with a conversation.
How Health+ Cycles Work
Health+™ cycles are successfully delivered through a series of connected phases.
A discussion around a specific health concern.
Working closely with partners to assess candidate health issues for program fit and budget, alignment is established around high-level goals, identification of stakeholders and key audiences, and a high-level project plan.
A comprehensive discovery process.
Discovery involves getting to know stakeholders, consuming existing research, conducting workshops, interviewing and engaging affected audiences, and synthesizing findings into a highly-functional report.
Research validation and solution ideation.
Working with subject-matter experts and target audiences, discovery findings are validated in collaborative sessions and used to identify, prioritize, and ideate around the direction of possible solutions.
Implementation of inspired solutions.
A Healthathon—a play on the typical hack-a-thon that’s focused on the creation of solutions in the healthcare space—is conducted with stakeholders, target audiences, and others as collaborators.
Activities and Deliverables
Health+™ includes a range of activities and deliverables which can be scaled up or down to meet your budget and/or timeline.
Intake
Activities
Define the problem you aim to solve
Identify project stakeholders, collaborators, and champions
Align our team members, select a timeline, and identify key tasks and deliverables
Facilitate an initial kickoff event
Output
Co-created team charter
Agreed-upon project goals
Stakeholder map and project partners contact sheet
Draft communications plan and digital media strategy for the cycle
Discovery
Activities
Facilitate a project kickoff workshop(s)
Draft research plan
Consume desk research to gain a thorough understanding of the issue’s landscape
Recruit stakeholders and research participants
Conduct interviews and other research activities
Synthesize and validate research findings
Output
Refined, data-informed problem statement
Research findings presented as archetypes and/or personas, themes, and journey maps
Opportunities and recommendations
Accessible research report (digital and/or print)
Video concept(s)
Website direction
Awards structure for Healthathon
Marketing and communications to support program events and increase visibility
Ideation
Activities
Facilitate workshops or roundtables (remote or in-person)
Create research packages
Match data to personas/archetypes
Launch press and communications to generate buzz and interest around program events and deliverables
Develop theme/challenge packages that outline specific challenges to be addressed
Prepare technical and logistical aspects of the upcoming Healthathon
Output
Ideation report
Updated themes
Validated research findings
Refined theme/challenge packages including discovery artifacts, data sets, and ideation outputs
Public presentation of research report
Logistical and technical guidelines for the Healthathon
Marketing and communications pieces to support the report and upcoming Healthathon
Implementation
Activities
Launch press and communications to promote Healthathon participation and awareness
Recruit Healthathon participants and finale attendance
Facilitate judging of innovative solutions
Coordinate public presentations
Create research packages
Organize and facilitate Healthathon
Edit video footage from finale
Create website
Output
Communications package including audio/visual capture of the event, social media promotion materials, and blog content
Healthathon kickoff event, open to the public
Healthathon finale event, open to the public
Video(s)
Website launch
Health+ cycle repository for storing reports, briefings, video recordings, visual assets, and presentations
Marketing and communications around the finale and awards
Work With Us
Health+™ is reachable through a number of different avenues, because bureaucracy shouldn’t get in the way of critical healthcare innovation.
Contract Vehicles
GSA MAS IT (prime)
VA CEDAR IDIA (prime)
OPM DS BPA (prime)
8(a) STARS II
Federal
8(a) Certified
Service Disabled Veteran Owned Small Business (SDVOSB)
DC
Certified Business Enterprise